A good pitch balances business and emotional needs
Whether you’re pitching to a company, an investor, a customer, or a potential partner, you have to hit a person on both emotional and business levels.
Even if you’re not a born salesperson, you can promote your ideas effectively with a well-planned pitch.
1. Know whom you’re pitching to (and tailor your pitch accordingly)
2. Understand the person’s needs and motivations
3. Go deep into what challenges your audience faces
4. Create a powerful presentation
5. Have an up-to-date rendering or mock-up of your product
6. Obtain testimonials from current users or investors
7. Explain the business opportunity
8. Answer why you can beat the market
9. Make your ask incredibly clear
10.Keep it short
Have you ever had to deliver a pitch and how did it go?
- Try testing your idea with friends and family and see if they understand what you are trying to convey.
- Make it clear how an investment will help you go forward.
- You want investors to know where their money is going and how you plan to make it grow.
- Anticipating questions and having clear answers will not only increase your credibility but will also give you a chance to address concerns before you leave the boardroom.
There are many extraordinary companies that investors passed on, even after several tries. A mess up doesn’t mean that the business isn’t up to par.
IF your pitch didn’t succeed this time, persevere.
There will be other opportunities to make a successful pitch, stay positive!