Social media marketing can help you build engaged audiences where they already spend their time.
Here are a couple of strategic ways to sell on social media:
- Set out writing your goals and how to achieve them.
- Choose aesthetically pleasing imagery.
- Research and define your target customers.
- Creating a data-driven marketing strategy.
- Content mix which is recurring ideas or post types to include in your social media programming.
- Optimise your content for search engines.
- Consider website loading time.
- Choose the social networks you want to dedicate your time to and what you’ll use them for.
- Setting up the process and tools to execute your strategy efficiently.
- Have clear website navigation. Ensure your site is mobile responsive.
- Adapt and innovate on your progress as you go.