2023 is the year for podcasts, but how do you even start one? Starting a podcast as a business owner can be an incredibly beneficial way to build your brand.
Consider this: A podcast allows you to reach a wider audience and establish yourself as an industry expert. It also provides a platform to showcase your products and services, letting potential customers learn more about you.
With a podcast, you can engage with your audience, get valuable feedback and insights, and create a deeper connection with them.
- Name
- Sub-heading
- Topic
- Why you stand out from the crowd
- Plan a trailer
- Plan first 10 episodes
Design
You’ll want to have artwork that stands out from the crowd that’s including the name as well! If you need help with the design, you can use templates from Canva or hire a professional (like me) to design for you.
Equipment
You need to invest in some equipment to record. You don’t need anything fancy to start with. A ‘podcast kit’ can start from £40.00 and upwards.
Marketing
How are you going to attract people to listen? Will you set up Facebook Ads? Are you going to start a seperate social account? Make a marketing plan to allow your users to find you!
Have fun!
Podcasts are meant to be fun! Choose your platform to publish it on for instance Spotify and go with the flow and have fun with it.
