In the digital realm, understanding your audience is paramount. Dive deep into profiling your ideal customer, delving into their interests, behaviours, and demographics. Utilise powerful tools like Google Analytics and…
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Consistency is the cornerstone of a robust brand identity. It's the bedrock upon which trust, and recognition are built among your target audience. To achieve this, start by clearly defining…
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With the cost of living crisis affecting many, there has been an increase in people choosing to start a side hustle or even leap fully into a business. If you're…
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We all like to think we’re good listeners, but when the moment arrives do we deliver? If you’ve ever found yourself glancing at your phone, planning ahead, or interjecting with…
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Where does fear originate? Fear feels like a purely emotional response, but it has a physical origin. When the amygdala - the part of our brain that controls our…
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From sending emails to preparing presentations, writing is often a day-to-day task in many professions spanning diverse industries. Writing skills go beyond grammar and spelling. Accuracy, clarity, persuasiveness, and several…
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Tips to inspire and transform your home office. Many of us are now very much used to working from home. There has been an increase in people Investing in desk…
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Social media marketing can help you build engaged audiences where they already spend their time. Here are a couple of strategic ways to sell on social media: Set out…
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Finding a niche is important for business owners who want to not only create a steady stream of revenue, but also establish a loyal audience. A few pointers: Select…
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As a business owner having a good social media strategy has become very important to guide you on your journey on the platforms such as Facebook and Instagram. There is…
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