In the digital realm, understanding your audience is paramount. Dive deep into profiling your ideal customer, delving into their interests, behaviours, and demographics. Utilise powerful tools like Google Analytics and…
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What is Brand Storytelling Marketing has changed. At a time when audiences are better informed and crave authenticity and connection, the only way to build meaningful relationships with customers is…
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If you are a business owner do you have a social media presence? No social media presence can be effective until it is well-planned and carried out strategically. Social media platforms…
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From sending emails to preparing presentations, writing is often a day-to-day task in many professions spanning diverse industries. Writing skills go beyond grammar and spelling. Accuracy, clarity, persuasiveness, and several…
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Cyber security attacks are becoming more and more common so it’s important to know what you can do to protect your information online. While there’s no bulletproof way to prevent…
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Social media marketing can help you build engaged audiences where they already spend their time. Here are a couple of strategic ways to sell on social media: Set out…
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Finding a niche is important for business owners who want to not only create a steady stream of revenue, but also establish a loyal audience. A few pointers: Select…
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A headline really is the window into the content as a whole. Whether you’re writing for print or web, marketing or journalism or advertising, you need to create some form…
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As a business owner having a good social media strategy has become very important to guide you on your journey on the platforms such as Facebook and Instagram. There is…
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One of the key methods of growing organically on Instagram, is to create content that is shared by your audience. Appeal to your audience’s values Your audience wants to know…
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