In the digital realm, understanding your audience is paramount. Dive deep into profiling your ideal customer, delving into their interests, behaviours, and demographics. Utilise powerful tools like Google Analytics and…
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Consistency is the cornerstone of a robust brand identity. It's the bedrock upon which trust, and recognition are built among your target audience. To achieve this, start by clearly defining…
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Finding a niche is important for business owners who want to not only create a steady stream of revenue, but also establish a loyal audience. A few pointers: Select…
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As a business owner having a good social media strategy has become very important to guide you on your journey on the platforms such as Facebook and Instagram. There is…
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One of the key methods of growing organically on Instagram, is to create content that is shared by your audience. Appeal to your audience’s values Your audience wants to know…
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If you’re trying to grow your account take a look at the do’s and don'ts of social media marketing for business owners. Tools like Buffer, Hootsuite and Sendible can take…
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Social media presence provides another outlet to generate leads that could translate into an increase in sales for your business. Make sure that your hard efforts are effective! Head over to…
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Supporting small businesses is more important than ever. They may not generate as much money as big corporations, but their presence in local communities is essential to their growth.…
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International Day of Peace was recognised this week. If you find yourself anxious and worried, try these tips: Unplug Unless you are pro-active against busyness, the daily grind will…
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An iPhone hack that makes hashtagging so much easier! Step 1: Make a list of your Hashtags in your notes. Highlight your list and copy them. Step 2: Go…
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