A compelling lead magnet can be the cornerstone of this strategy. But what makes a lead magnet truly irresistible? In this blog, we’ll walk you through 10 essential steps to…
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Personal growth is a journey, not a destination. To navigate this journey successfully, self-analysis is an indispensable tool. By reflecting on your achievements, acknowledging your strengths, and identifying areas for…
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In today's digital age, businesses are constantly seeking effective strategies to reach their target audience and drive growth. One such powerful tool is email marketing. Despite the rise of social…
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As a business owner, it's easy to get caught in the daily grind, leaving little room for strategic thinking and long-term planning. I, too, have found myself overwhelmed by the…
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As the owner of a virtual assistant agency, I've seen first hand how critical focus is to business success. In a world where distractions are just a click away and…
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The phrase "outside your comfort zone" refers to situations, tasks, or experiences that are unfamiliar, challenging, or uncomfortable compared to what you're accustomed to. Stepping outside your comfort zone is…
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One of the most critical skills to develop during chaotic times is adaptability. When everything around us is shifting, being flexible and open to change allows us to navigate uncertainty…
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Freedom is not merely the absence of constraints; it is the ability to live authentically, true to oneself without fear or reservation. It begins with breaking free from the shackles…
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Smiling is more than just a facial expression; it's a universal language that transcends cultural and linguistic barriers. Here are a few reasons why a smile is the best thing…
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This blog explores various non-social media marketing techniques to help you expand your reach and attract more clients. Email Marketing Personalised Campaigns Email marketing remains a highly effective tool…
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Passion is a powerful force that drives people to overcome insurmountable odds, push boundaries, and achieve extraordinary feats. It is this unrelenting enthusiasm that transforms dreams into reality and makes…
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As the digital landscape evolves, keeping up with the latest trends is crucial for staying relevant and engaging with your audience. Here are some of the hottest trends you should…
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A joy list is a powerful tool to help us reconnect with what truly makes us happy. Here’s a step-by-step guide on how to write your own joy list. Step 1:…
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Mental load refers to the invisible and often intangible burden of managing and organising tasks, responsibilities, and information. It encompasses everything from remembering to buy groceries, scheduling appointments, keeping track…
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Core values are the fundamental beliefs and principles that drive our behaviour and decision-making. They are the essence of our character and the foundation of our actions. Unlike goals or…
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Procrastination affects us all at some point, but with the right strategies, you can conquer it and achieve your goals. Understanding the root causes is the first step toward overcoming…
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In today's fast-paced world, it's easy to get caught up in the hustle and bustle of daily life. Between work, family, and other responsibilities, it can feel like there's never…
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Success is often portrayed as a destination a fixed point we strive to reach. However, the reality is that success is more like a journey, with twists, turns, and unexpected…
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In our journey through life, the company we keep plays a pivotal role in shaping our experiences and influencing our growth. When we surround ourselves with people who empower us,…
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Are you feeling stuck in a rut, longing for a fresh start? It's time to shake things up and embrace the power of change. Every journey towards success begins with…
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In the digital realm, understanding your audience is paramount. Dive deep into profiling your ideal customer, delving into their interests, behaviours, and demographics. Utilise powerful tools like Google Analytics and…
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To embark on the journey of building an online presence through a blog, it's essential to follow a strategic approach. Define Your Audience:Start by identifying your target audience and gaining…
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Consistency is the cornerstone of a robust brand identity. It's the bedrock upon which trust, and recognition are built among your target audience. To achieve this, start by clearly defining…
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Understanding what sets your business apart from others is crucial for establishing a unique identity and attracting customers. Here are some steps to identify your unique selling proposition (USP): Analyse…
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In a world filled with constant stimuli, achieving peak productivity has become a challenge. The mantra "Starve your distractions and feed your focus" serves as a guiding principle for those…
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Intentions are like the guiding stars, helping us align our actions with our desired future. This blog post, will explore the concept of envisioning your ideal future and setting intentions…
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The Power of a Personal Energy AuditIn our fast-paced, modern lives, we often find ourselves juggling multiple roles and responsibilities. Balancing work, personal life, and self-care can be a challenging…
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With the cost of living crisis affecting many, there has been an increase in people choosing to start a side hustle or even leap fully into a business. If you're…
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"Those we inspire may never fully know the impact they have on us, for it is in their spark that we find the fuel for our own flames.” The Source…
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Get your motivation back on track Motivation is our purpose or reason for doing something. Whether that’s why we want to be inspired to make healthier choices, launch a business,…
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Being stuck in automatic negative thoughts can be mentally exhausting. We have between 20,000 and 60,000 thoughts a day, but only about 5% of these are spent on the task…
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5 Steps to a Mindful Weekend We can all accept that the normal week has seven days in it. But, every now and then, it can feel more like 70.…
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Productivity hacks to tackle life admin We all have life admin to process daily. It’s inevitable, and sometimes we can become totally overwhelmed by it. The small tasks that are…
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Whether you’re starting a business or already running one, creating a business plan is key. Externally, there are many key benefits to creating and managing a solid business plan. Primarily,…
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What is Brand Storytelling Marketing has changed. At a time when audiences are better informed and crave authenticity and connection, the only way to build meaningful relationships with customers is…
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Understand your LinkedIn Audience LinkedIn is a social media tool. Even though it is different from some other social platforms such as Instagram and Facebook, it is a useful tool…
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Shifting Your Mindset By understanding these three key things - self-awareness, mindset, and gratitude - we can start to make powerful mindset shifts that allow us to live life on…
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What Is Negativity Bias? Negativity bias refers to our proclivity to "attend to, learn from, and use negative information far more than positive information. We can think of it as…
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Setting boundaries is crucial for personal and professional growth. By defining your limits and expectations, you can create a healthy and productive work environment for yourself and others. This can…
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Here, we set out seven steps to help create unstoppable success from within and reset your brain when you need it to step into your true greatness! Change your…
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Rest is crucial for maintaining overall well-being and maximising productivity. It allows our bodies and minds to recover, rejuvenate, and recharge. While many people associate rest solely with sleep, there…
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Are you overstimulated by overcrowded schedules, social media doomscrolling, and storming through life at a million miles an hour? Take a look at seven ways to consciously slow down your…
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Routine and sameness makes the days whizz by, so try to incorporate spontaneity into your life. Taking trips to explore new places, learning a new skill, and connecting with new…
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Lift your mood with these proven positive pointers A group of hormones that have a number of physiological functions, endorphins are responsible for triggering positive feelings in the body, as…
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We all like to think we’re good listeners, but when the moment arrives do we deliver? If you’ve ever found yourself glancing at your phone, planning ahead, or interjecting with…
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Uplifting, empowering affirmations Whether it takes place over a prolonged period of time or just before a big event, anxiety, can throw us off course, creeping into the rest of…
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We often put immense pressure on ourselves to be liked by everyone. It's a common desire, driven by the innate need for acceptance and belonging. However, this can come in…
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The ability to speak to others is hugely valuable. It's all about stepping outside of your comfort zone as often as you can! When was the last time you did…
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April highlights the subject of stress awareness, try to remind yourself that although stress can feel debilitating, it is normal, and a little amount can actually be helpful. Acknowledge your…
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Where does fear originate? Fear feels like a purely emotional response, but it has a physical origin. When the amygdala - the part of our brain that controls our…
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A Vision Board is a visualisation tool. It is a board that has photos and words that represent your goals and dreams. Whatever you want, display it on your board.…
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Simple brand goals to support your creative business business. There are 8 key brand objectives that you can focus on depending on what you’re trying to achieve in your business.…
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Fear is a common obstacle that entrepreneurs face, but it doesn’t have to hold you back. By identifying your fears, setting realistic goals, learning from your mistakes, seeking support, and…
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We tend to think that once we establish relationships, they take care of themselves, but like muscles, neglected relationships can waste away. Our social life also needs exercise! Curate a…
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If you are a business owner do you have a social media presence? No social media presence can be effective until it is well-planned and carried out strategically. Social media platforms…
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2023 is the year for podcasts, but how do you even start one? Starting a podcast as a business owner can be an incredibly beneficial way to build your brand.…
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The process of overthinking is not really clear to scientists. But it probably engages the same parts that are involved in anxiety and fear. The cerebral cortex is the…
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5 STEPS TO WORKLOAD MANAGEMENT Workload management is the process of forecasting, planning, distributing, scheduling, and monitoring workload. Whether you are stock shelves at a supermarket or a web developer fixing…
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If there’s one thing about the pandemic that we can all agree on, it’s that we’ve learned a lot. Though the lessons came about in ways that weren’t ideal, they…
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Misunderstandings happen all the time, often because we either don't communicate clearly or we don't understand the other perspective. It can be easy to beat around the bush because…
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What is your marketing goal for 2023? Optimise your website Grow your email list Improve sales and marketing alignment Increase brand loyalty Increase engagement Grow your community/following on social media…
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You don't have to change everything all at once. Changing your lifestyle happens through small changes and consistency overtime. I'm on this journey too. By developing daily mindfulness habits…
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Once you identify why a mistake occurred, how do you ensure that it won't happen again? Here are 13 tips to help you benefit from your mistakes and the mistakes…
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One of the greatest things about bravery is that it looks different on everyone. For some, bravery might be physical acts of defiance like running a marathon and for others,…
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From sending emails to preparing presentations, writing is often a day-to-day task in many professions spanning diverse industries. Writing skills go beyond grammar and spelling. Accuracy, clarity, persuasiveness, and several…
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1. Set reminders for all your tasks The key to time management success is to know your deadlines and set reminders. We suggest setting a reminder 15 minutes before a…
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When was the last time you gave 100% of your attention to anything? It’s human nature to try and do multiple things at once. And as expectations rise and deadlines…
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Joy is a choice When you choose to live a life of joy, you are choosing to rise above your circumstances, regardless of the challenges that come your way. Choosing…
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What is a Landing Page? It is a page on your website where you collect information from visitors such as their names and email address in exchange for a resource,…
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Distractions can come from anywhere and they can hinder progress. Eliminate distractions as you work. Five tips to help you meet your goals Plan Your Day: Planning gives you a…
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Being authentic means coming from a real place within. It is when our actions and words are in line with our beliefs and values. It is being ourselves, not an…
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Tips to inspire and transform your home office. Many of us are now very much used to working from home. There has been an increase in people Investing in desk…
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Working smart instead of hard is a mindset that benefits us all. How would you describe your working style? No Distractions Distractions like social media, texting or even just…
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Sustainability is fast becoming a standard business principle and usual practice. It’s not just a nice or good thing to do. Sustainability doesn't have to be hard or expensive. It’s…
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Break your tasks down to bite-sized pieces If you're worried about a new task or large task you have to do, simply break into smaller, more manageable tasks. Don't overwhelm…
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Personal development is a lifelong process. It is a way for people to assess their skills and qualities, consider their aims in life and set goals in order to realise…
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With summer well and truly underway many are finally getting a chance to go holiday and focus on themselves. However some people have forgotten to take care of and nurture…
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Are career breaks a good idea? To career break, or not to career break - that is the question! Would you take a career break? Could help you to motivate…
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Digital marketing is continually evolving. An email list, also referred to as a mailing list or subscribers list, is a collection of email addresses from visitors and customers who have…
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Vacancy for Administration Support Coordinator Due to the growth of our business, we are looking to recruit an experienced Administration Support Coordinator for client administrative support and management for…
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The term personal development is often used but rarely explained. It is about investing in yourself so that you can manage yourself effectively, no matter what comes your way. …
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Stay hydrated this summer by making your own infused water! If there’s one mainstay of a healthy diet that we all seem to be able to agree on, it’s…
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Visualisation is a powerful tool. When we are using visualisation and picturing something in our “mind’s eye” we activate the same neural pathways in the brain as if we were actually…
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People usually envision their success way before they become successful. Your personal roadmap will differ from everyone else's. Set Your Goal As it creates a clear intention, it focuses…
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Challenging situations and obstacles are a part of life. When you're faced with one, focus on the good things no matter how small or seemingly insignificant they seem. If…
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We know how frustrating it can get when Instagram engagement is down and so we've put together a few tips to get your audience engaging with your content more. …
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A leader is one who knows the way, goes the way, and shows the way! Be the example you want to see. Show up If you've said you will…
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Making simple changes to how you live doesn’t need to cost a fortune or take up loads of time. Anyone can follow this advice. Talk about your feelings Talking…
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Stress Awareness Month is held every spring, in the month of April, and its observance has been in existence since 1992. We all know that stress wreaks havoc on our…
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Cyber security attacks are becoming more and more common so it’s important to know what you can do to protect your information online. While there’s no bulletproof way to prevent…
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While working from home has many perks, it also comes with its own set of challenges. Encourage workers To avoid blurring work and home life, encourage employees to find a…
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Social media marketing can help you build engaged audiences where they already spend their time. Here are a couple of strategic ways to sell on social media: Set out…
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Finding a niche is important for business owners who want to not only create a steady stream of revenue, but also establish a loyal audience. A few pointers: Select…
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Am I being busy or productive? Very few businesses succeed on the strength of a single person’s efforts. The thing about running a business is it’s hard work, but it’s…
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A headline really is the window into the content as a whole. Whether you’re writing for print or web, marketing or journalism or advertising, you need to create some form…
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As a business owner having a good social media strategy has become very important to guide you on your journey on the platforms such as Facebook and Instagram. There is…
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What is going to make this year different than last year? One Habit at a Time Focus on just one habit at a time. Otherwise, you might feel overwhelmed…
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Creating a Winning Culture Culture is the life blood of any successful organisation. It’s not just great products, or processes, or even the customer base that creates a successful company.…
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Self-care is essential no matter how busy you are. The game changes when you make yourself a priority because it's hard to be your best when you are running on…
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List three top reasons that you want to succeed. Make a plan. The plan should include short, medium and long term goals. Accountability. Share your plan with a friend or…
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One of the key methods of growing organically on Instagram, is to create content that is shared by your audience. Appeal to your audience’s values Your audience wants to know…
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Successful business tips for 2022 Your business needs to reflect on the lessons learned in 2021. While many insights will undoubtedly come from your actions navigating through the pandemic, others…
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If you’re trying to grow your account take a look at the do’s and don'ts of social media marketing for business owners. Tools like Buffer, Hootsuite and Sendible can take…
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An iPhone hack Trust humans to forget all the important passwords, especially when we need them at the right time. Only a few taps in the settings of iPhone and…
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It’s very important and crucial to understand your target audience. By asking yourself these questions you can create content and market to the right people for your business. Who are…
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...curiosity is a beautiful thing. "We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths." – WALT…
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Four reasons to outsource to a Virtual Assistant Save on hiring and onboarding costs Outsourcing to a Virtual Assistant (VA) costs much less than taking on an employee. You…
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The Truth About Judgment: Judging shuts down and prevents us from understanding the full situation to a new truth that is not known yet. When we judge someone for something,…
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Social media presence provides another outlet to generate leads that could translate into an increase in sales for your business. Make sure that your hard efforts are effective! Head over to…
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Supporting small businesses is more important than ever. They may not generate as much money as big corporations, but their presence in local communities is essential to their growth.…
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The truth is that everyone overthinks things from time to time. Maybe you keep thinking about all the things that could go wrong when you give a presentation next…
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It's clear that the ability to lead effectively relies on a number of key skills, but also that different leaders have very different characteristics and styles. There is, in…
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International Day of Peace was recognised this week. If you find yourself anxious and worried, try these tips: Unplug Unless you are pro-active against busyness, the daily grind will…
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An iPhone hack that makes hashtagging so much easier! Step 1: Make a list of your Hashtags in your notes. Highlight your list and copy them. Step 2: Go…
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If the answer is no then you're missing out on reaching the locals in your area who could be your potential clients. Similar to hashtags, geotags help increase the discoverability…
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Journaling is a highly recommended stress-management tool. It can help reduce anxiety, lessen feelings of distress, and increase well-being. The goal of this process is to get your worries on…
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You don’t have to create content day in and day out. You just have to work on getting the content you already have in the hands of more people. …
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A strong visual component will capture your audience’s attention, but it won’t drive conversions. That’s why a well-crafted caption with a clear message and possibly a call to action (CTA)…
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Basic concepts are key to niche market success: Do you have any specialty? List down the things that you know you’re good at. You can also include the skills…
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Happy July as we kick off Chapter 7 of 2021! Last month saw a virtual celebration of United Nations World Oceans Day highlighting the theme The Ocean: Life & Livelihoods.…
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Marketing analytics is a marketing discipline that works with data collection and analysis to understand patterns, evaluate strategies, and make better decisions. It delves into data to understand what results…
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Name anything important to your life and self-control plays a major role. We rely on willpower to exercise, diet, save money, quit smoking, stop drinking, overcome procrastination, and ultimately accomplish…
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This weekend is going to be a scorcher with 30C heat hitting the nation after warm air stretched across the Atlantic from Bermuda. With uncertainty around the lifting of restrictions…
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How many times have you thought, if only I had more time? There’s no way to increase the number of hours in your day, we’re stuck at 24. But you…
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Blogging is an inexpensive way for your business to develop a stronger web presence and a way to communicate with your audience. Blogging, especially when combined with social media, is…
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Social media can be a great way for small business owners to connect with prospects and customers. Entrepreneurs can nurture a successful presence on social media. The strategies and techniques at your…
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400 million people using Instagram Stories daily represents about 40% of Instagram’s base of active users (1 billion). Although they are wildly popular, not everyone is on board quite yet.…
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By now, you’ve probably heard about the importance of mindfulness and living in the moment. Being present allows us to appreciate the little things in life instead of worrying about…
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SEO stands for “search engine optimisation.” It means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results,…
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Core WordPress Features WordPress is a simple way to create your own website or blog. Since it was released in 2003, it has become one of the most popular web…
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A good pitch balances business and emotional needs Whether you're pitching to a company, an investor, a customer, or a potential partner, you have to hit a person on…
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LinkedIn is a great place for networking and growing your business. Drive brand awareness and quality engagement with professional audiences by creating a LinkedIn Business Page. Here are a few…
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If you’re feeling like there simply aren’t enough hours in the day or that admin jobs or paperwork is getting in the way of you doing your job, then you…
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CRM is short for Customer Relationship Management, an expression used to define how a business would approach the relationship between itself and its customers. These days, CRM is better known…
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Is Pinterest right for YOUR business? You’re probably already on Facebook and Twitter and might be thinking of joining Pinterest, but is it the right thing for your business? If…
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Congratulations!!! You’ve taken the (right!) decision to employ the services of a Virtual Assistant and now you just need to find the right one to fit your requirements. Whilst you…
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Do you know that you have a local business page on Facebook, you can apply for their officer ‘stamp of authenticity’? What does that tick mean?? You may have noticed…
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