A strong visual component will capture your audience’s attention, but it won’t drive conversions. That’s why a well-crafted caption with a clear message and possibly a call to action (CTA) can make a significant impact on your social media results.
The Beginning:
Only about the first sentence will be seen in a user’s feed, so try to ensure it’s compelling or asks a question? It doesn’t have to be at the end of the caption. Try open-ended questions to prompt interaction.
Offer tips and tricks
Adding value within your Instagram captions will help the user and make the post more likely to be shared and bookmarked. By offering advice to people who aren’t even your clients yet, you are establishing connections with potential new guests.
Call to Action
Supported call-to-action button options include:
- Click the link in bio
- Leave a comment, usually as the answer to a question
- Tag a friend (this is a great tactic for growing your reach)
- Post a photo using your branded hashtag
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Authenticity matters most
In content and captions, put your real self out there and write as you speak. You may want to be strategic and intentional, but you also want to come across natural and like a friend to the user.
Relevant emojis
Placed at the end of sentences or paragraphs can also serve as “bookends” and aesthetically break up long strings of copy. Emojis are also a great way to direct readers to take a certain action, such as clicking the link in bio. But if you use emojis, make sure they jibe with your tone of voice and branding.
Hashtags
A key way to make your posts searchable, so be sure you leverage them properly. They function like keywords, as they have tracking and searching capabilities.Take note of the hashtags used by your competitors, your audience, influencers, and industry leaders.
… and finally!
SOCIAL MEDIA – it’s about talking to people and trying to get them to participate in a conversation with you, not you talking at them.