Do you know that you have a local business page on Facebook, you can apply for their officer ‘stamp of authenticity’?
What does that tick mean??
You may have noticed that some business Facebook pages display a small grey ‘tick’ in a circle at the end of the company name. This seemingly harmless little mark actually packs quite a punch. It confirms to anyone viewing the page, that Facebook has checked out the business and verified the company details that you see.
Whilst verification is optional, this badge of authenticity is a valuable tool when marketing your business. It’s inevitable that duplicate/multiple entries for the same business may occur but, with this one little mark, you can let your customers know that they are definitely looking at the right page for your business.
Applying for Verification
To request verification via your Facebook page you will need ‘Admin’ status. Applying is easy… you just need to follow the steps below:
- Click Settings
- Choose General and click on Page Verification
- Click Verify this Page and then Get Started
- Enter your listed business telephone number, your country, and language
- Click Call Me now
- Enter the 4-digit verification code Facebook will call to give you, and click Continue
You can also verify your Page with a business document. After you have followed steps 1 and 2 as above, click on Verify this Page with Documents instead, which will show at the bottom left the screen. You are then able to upload an image of an official document bearing your company name and address.
Once Facebook as received your request (via either method), they will check the details you have supplied against public records and, once confirmed, they will either send you’re an email or automatic notification regarding your verification status.
So, it couldn’t be easier but could do an awful lot for your business.