If there’s one thing about the pandemic that we can all agree on, it’s that we’ve learned a lot.
Though the lessons came about in ways that weren’t ideal, they showed us how resilient and innovative we could be in the face of adversity. So, here’s to small business owners everywhere!
These lessons serve as a guide from others that have been on the journey of entrepreneurship and faced challenges that you will or have already. These are by no means set rules:
- A big business starts small.
Remember that all big businesses started small. Start where you with what you have. Just start! - Be Diligent about Time Blocking.
Your time as an entrepreneur is sacred and valuable. The only way you’d get anything at all done is if you put it down in a schedule on your bullet journal or calendar. - Niche Down to what you’re good at.
One of the biggest mistakes that entrepreneurs make is not niching down when it comes to the services they offer. This leads to a sense of overwhelm leading to burnout in the business. - Don’t be afraid to make money.
If people build trust in your credentials and the quality of your work they will be willing to pay you for those services. - Never stop learning.
If we stop learning. we stop growing. A growth mindset is critical to being an entrepreneur. Re invent the wheel and figure how to to re package and relaunch the product to keep abreast of the latest changes. - Cost effective Marketing
Social Media is where a lot of your audience probably is, so understand one or two platforms very well e.g. Instagram for Business vs Facebook ads. - Accountability
It can be a lonely road but go out and get a mentor to help keep you accountable and on course to achieve your goals. - Share Ideas
Don’t just keep your ideas to yourself. Competitive advantage comes from assembling intelligence around, does this idea work? who is the right team? what are the right learnings needed to validate it?