LinkedIn is a great place for networking and growing your business.
Drive brand awareness and quality engagement with professional audiences by creating a LinkedIn Business Page.
Here are a few pointers to help:
🌐 Reinforcing your reputation:
As a marketing tool, LinkedIn provides a great way to share your company’s story, and develop trust and subject-matter authority through regular updates and customer recommendations.
🌐 Generating leads and referrals:
Your LinkedIn activity shows other professionals that you value and participate in business communities, and sends a message about your company’s competence with technology and emerging media. Especially for business-to-business firms, these connections can drive referrals that result in new clients, customers and contracts.
🌐 Showcasing products and services:
With LinkedIn’s company pages, it’s easy to communicate what you have to offer, and to tailor this message for different industries, groups and demographics. Listing your products also allows you to collect recommendations. One report notes, and “to drive traffic back to your website’s products or services page, which can ultimately drive sales.”
🌐 Building your brand:
As current and previous employees actively use LinkedIn, they create a growing network that links back to your company page, expanding your brand presence.
🌐 Attracting new talent:
While LinkedIn is useful for job hunters, it’s much more than a place to surreptitiously post resumes. The network offers companies a great way to advertise job openings to a diverse talent pool. Plus, the candidate profiles say much more about a potential employee than the typical CV.
The benefits of LinkedIn are almost endless with no downside to having a profile so get involved.
LinkedIn is the one platform that gives you all the information you need to know about your client – so you might as well use it!
See you there!
The My Admin Support Team