Is Pinterest right for YOUR business?
You’re probably already on Facebook and Twitter and might be thinking of joining Pinterest, but is it the right thing for your business?
If you have Google Analytics then have a look at where your referrals and traffic is coming from. If it Pinterest is already on there and is fairly high up then it would definitely be worth joining as your customers are already indicating that this is what they want.
Are you a business who can use, or who already does use, visual content? If you already use a lot of photos or videos then you could easily adapt what you already do to Pinterest and create sparks there. If you don’t use much in the way of visual are you able to start doing this? Can you create photos and amend them in a way that would interest your customers and followers, even if you just create a few high quality ones? After all, quality is better than quantity. Pinterest is, in part, about creativity so if this sounds like you or is a direction suitable for your business then it might be worth giving this method of social media a go.
Be wary though, can your business cope with having to create high quality images with great regularity? If it does so already then you’re onto a winner but if you don’t already produce such items then is this something that you can realistically afford to do?
Do you have the passion, the drive, and (probably most importantly) the time and energy which you can dedicate to maintaining your Pinterest page? Going down the Pinterest road may not be the right thing if you haven’t go the passion behind it then it won’t be for you as, even if all of your content is hitting the mark, eventually you lack of passion and motivation will become apparent which would be a shame. So don’t go there. Stop and quit while you’re ahead. If, on the other hand, all you have is passion then give it a go! You’ll be able to figure everything else out as you go along.