SEO stands for “search engine optimisation.” It means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
1. The most popular search engines in the UK are Google, with around 90% of the market share, Bing, and Yahoo. It is a similar picture worldwide. All search engines serve nationwide results, based on the reputation of a website and local results. These are based on the proximity of the user to the business. Getting listed on Google and the other popular search engines is one of the most effective ways of directing free (or more accurately unpaid), targeted traffic to your website.
2. Simply put, a website needs to be user-friendly on a smartphone. If it is not, your brand may be losing out on leads and sales.
3. A slow website will not only frustrate users, it will also worsen your SEO. Google has indicated site speed is one of the signals used by its algorithm to rank pages. Page speed is also important to user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page.
4. Social media isn’t a one and done deal, and it takes time and patience to cultivate a reliable presence. With the right automation tools, you can minimise the time you’ll have to dedicate to social media, but even still it will require at least 15 minutes a day to monitor your channels and respond to questions and conversations. A solid social media strategy can drive growth for your business by fostering lasting and loyal relationships with customers and prospects.
The ultimate objective with any search engine optimization efforts is to get more exposure and traffic for your business or your site’s content. Look for ways that search engine traffic can help your business and site.