As a business owner having a good social media strategy has become very important to guide you on your journey on the platforms such as Facebook and Instagram.
There is no “right” answer to what your social media objectives need to be.
Examples of Social Media Goals:
- Increase Brand Awareness
- Generate New Leads
- Boost Brand Engagement
- Increase in sales and revenue
- Build a community around your business
- Provide effective customer service.
The answer may be one of these, all of these, or none of these. Everybody’s goals are going to be different and specific to your business and your requirements.
Make sure to prioritise a few goals that make the most sense for your brand.
You may want to use the SMART frame work. Your goals should be Specific, Measurable, Achievable, Relevant, and Timely. Business objectives defined via specific and measurable results act as a compass for the business, setting the directions to help you achieve larger goals.
Social Media Goal Examples:
“We want our Instagram post announcing our new makeup palette to reach 5,000 within a week.”
“We want to bring 1,000 people to our website from Instagram by the end of the month.”
What do you consider to be your most important social media goals? Any goals that you’re still struggling with? Let us know.
