Social media can be a great way for small business owners to connect with prospects and customers.
Entrepreneurs can nurture a successful presence on social media. The strategies and techniques at your disposal are almost as varied and diverse as the types of people to whom you can market your goods and services, and while getting started with social media marketing is relatively straightforward, knowing how to launch, run, and optimise your campaigns from the outset is critical.
Here are a few pointers:
- Just be yourself to get more engagements.
- Follow people to get more followers.
- Ask people to tag you on their posts.
- Create and post content consistently.
- Maximise the usage of social media stories/reels/TikToks.
- Listen to customers rather than promote.
- Focus your efforts on select networks.
- Remember that success follows passion.
You know your business and your brand better than anyone so be confident with the content you share, and have some fun whilst you’re at it!